Are you LinkedIn yet?
- Article from The Marketing Compass Wiki -

"I've found it a great place to connect with past colleagues and customers. It's also an excellent tool for researching potential business partners / customers. Joining relevant groups, asking questions and engaging with other members is another way to widen your network." - David Willis, Information Drivers

LinkedIn is a great way of connecting with dormant customers, past colleagues, old friends, influencers and potential clients. It should automatically appear in your web browser, when you wake your computer up in the morning. (You can achieve this, by using 'tabbed browsing'). When you make an interesting new contact in, say, Ecademy, check to see if they belong to LinkedIn.

The search function only allows you to search for people within your network, the networks of each of your contacts and their contact's networks.

Joining groups is a great way of building your network. An example of a large LinkedIn group is LION ( LI Open Networkers), run by John L. Evans, which has over 19,000+ members. Once you've joined a group, you will be able to connect with any of its members, without knowing their email addresses. This will help you to find useful contacts.

Testimonials and recommendations: the best way to get these is to give them! From a marketing perspective - this is part of 'social proof' (i.e. other people saying how good you are).  This is much more believeable that you saying it, isn't it?

Google likes inbound links (to your website) from high traffic sites, i.e LinkedIn.

"I found starting my group The Engagement Ring led to expanding my network and within a few weeks I had 54 members and many new prospects and existing clients joined....Marketing Compass members are welcome to join too! - Karen Kimberley, Karen Kimberley Ltd

Connect with Karen Kimberley: http://www.linkedin.com/in/karenkimberleycommunication

Connect with Nigel Temple: http://www.linkedin.com/in/nigeltemple

Connect with David Willis: http://www.linkedin.com/in/davidwillis

Conclusion

  LinkedIn is another way of 'getting the word out' about your enterprise
  Your LinkedIn page is like having another website
  Linkedin can have a postive impact on your search engine results
  If you form / join Groups, then you can connect / communicate with even more people

If you are a Navigator member, you can find the full version of this article (and many more) within the Wiki.

Questions?

Email us   or call Ben on 0845 003 0865

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