Events

Copywriting Workshop
'How to write words which generate more response'

Afternoon. Tuesday 24th March 2009
Norden Farm, Maidenhead.

During this intensive workshop, Nigel will teach you the secrets of professional copywriting.
He will take you through the 12 laws of copywriting, discussing the following key topics:

- What you need to know, before you start writing
- How to structure sales and marketing copy
- Headlines, subheads and straplines
- Long copy or short copy?
- Opening gambits, endings and calls to action
- How the professionals do it
- How to turbo charge your copy

Feedback on Nigel's events
"Very useful.  I really feel I have benefited."
Chris Green, Partner, Matthew Arnold & Baldwin (Solicitors)

'I look forward to attending more of the same quality.'
Caroline Bobb-Semple, Write4U

"Thank you for the seminar.  It was really useful."
Miranda Davies, K International

”Your advice has proved to be very good and our marketing has been generating results.”
Dan Gregor, KCS


Nigel Temple giving a presentation

Copywriting challenges
The purpose of commercial copywriting is to create more sales.  Copywriting is more of a science, than an art.  This is because there are established formulas – which have been proven to work, time and time again.

If your words are going succeed, they must:

­   Grab the reader’s attention
­   Make them want to keep reading
­   Generate desire for your product / service
­   Get them to take action (i.e. contact you / make a purchase)

There are many reasons why the buyer won’t proceed:
- Lack of time
- Information overload
- They don’t ‘get’ your copy 

This workshop will help you to overcome these obstacles.

Venue
Norden Farm Centre for the Arts, Maidenhead, Berkshire. Click the above link for a map. Or visit Streetmap and tap in their postcode, SL6 4PF and it will generate a map for you. Scroll down for another map.

Timings
2:00pm - 5:00pm.

Guarantee 
If you attend and aren't happy, we will refund your money (if you ask within a week of the event). No questions asked.  Any reason. You be the judge.

Remind me what I get again?
An intensive, fast paced, fun seminar.
Step-by-step advice.
A collection of proven copywriting techniques.
A networking opportunity.
A follow-up email which will give you more ideas and jog your memory.

Tickets
Members
£30+VAT for Navigator and Mentor Marketing Compass members. If you are a member of The Marketing Compass, please click on the below button to take you to PayPal. Please note that you do not need a PayPal account to make to complete your payment.


Non-members
£50+ VAT for Circle members and non-members. If you are not a member of The Marketing Compass, please click on the below button to take you to PayPal. Please note that you do not need a PayPal account to make to complete your payment.


Registration
Please call 0845 003 0865 to register, or email Carly.

Terms and conditions
Click here to read our straightforward terms and conditions.

THE RED DOT ON THE MAP BELOW IS NORDEN FARM!
High Wycombe is up here                                                        London is over to the right...

The M4 runs south of Maidenhead.  Exit at Junction 8/9.  Head north on the A404(M) and take the second exit (A4).  Turn right / east onto the Bath road and follow the map.

Norden Farm is on the west side of Maidenhead, about 1.5 miles from the town centre. By road, follow the signs from the A4 to the Centre. To get a printable map click here.

Trains run regularly to Maidenhead from London Paddington and Reading; Norden Farm is a short taxi ride away from the station.



 


An introduction to The Marketing Compass
by founder Nigel Temple
Filmed by Ichthus Video

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