Internet marketing
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Articles from The Marketing Compass Wiki -
10 rules of internet marketing
Rule 1 - Decide what your objectives are. Keep focused on them
Rule 2 - Ask your prospects and customers what they would like to see within your website
or your
permission based e-newsletter
Rule 3 - Test Test Test. This is the way to discover what people really think
Rule 4 - As a mass communication medium, the internet is unique because it is interactive.
How interactive is your internet marketing?
Rule 5 - Create e-relationships (with customers and business partners).
How can you help each other to prosper?
Rule 6 - Choose your promotional techniques - to promote your website / e-newsletter
Rule 7 - Integrate your internet marketing with your promotional mix
Rule 8
Keep everything simple. Don't use technology for the sake of it
Rule 9 - Content is everything. Have useful, helpful content
Rule 10 - Don't expect instant success. Persistence is what counts
An introduction to The Marketing Compass
by founder Nigel Temple
Filmed by Ichthus Video
News...
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