Are you LinkedIn yet?
- Article from The Marketing Compass Wiki -
"I've found it a great place to connect with past colleagues and customers. It's also an excellent tool for researching potential business partners / customers. Joining relevant groups, asking questions and engaging with other members is another way to widen your network." - David Willis, Information Drivers
LinkedIn is a great way of connecting with dormant customers, past colleagues, old friends, influencers and potential clients. It should automatically appear in your web browser, when you wake your computer up in the morning. (You can achieve this, by using 'tabbed browsing'). When you make an interesting new contact in, say, Ecademy, check to see if they belong to LinkedIn.
The search function only allows you to search for people within your network, the networks of each of your contacts and their contact's networks.
Joining groups is a great way of building your network. An example of a large LinkedIn group is LION ( LI Open Networkers), run by John L. Evans, which has over 19,000+ members. Once you've joined a group, you will be able to connect with any of its members, without knowing their email addresses. This will help you to find useful contacts.
Testimonials and recommendations: the best way to get these is to give them! From a marketing perspective - this is part of 'social proof' (i.e. other people saying how good you are). This is much more believeable that you saying it, isn't it?
Google likes inbound links (to your website) from high traffic sites, i.e LinkedIn.
"I found starting my group The Engagement Ring led to expanding my network and within a few weeks I had 54 members and many new prospects and existing clients joined....Marketing Compass members are welcome to join too! - Karen Kimberley, Karen Kimberley Ltd
Connect with Karen Kimberley: http://www.linkedin.com/in/karenkimberleycommunication
Connect with Nigel Temple: http://www.linkedin.com/in/nigeltemple
Connect with David Willis: http://www.linkedin.com/in/davidwillis
Conclusion
LinkedIn is another way of 'getting the word out' about your enterprise Your LinkedIn page is like having another website Linkedin can have a postive impact on your search engine results If you form / join Groups, then you can connect / communicate with even more people
If you are a Navigator member, you can find the full version of this article (and many more) within the Wiki.
An introduction to The Marketing Compass
by founder Nigel Temple
Filmed by Ichthus Video
Connect...
News...
The Marketing Compass hosts...
Navigator Boardroom Meetings
Take a 360° view of your marketing
Thames Valley, Central London, East Anglia
Click here to read all about it!
Navigator membership
Benefits include:
* Your online marketing plan
* Website review
* Monthly marketing teleseminars
* Access to our online knowledgebase
* Monthly Navigator Boardroom Meetings
(Thames Valley, London and East Anglia)
* Nudges to keep you focused on your marketing and more.....
£25p/m - no long term commitment!
Click here to read all about it.
Testimonials...
"I have just won £37,000 worth of business from three new clients. They cited my website as being really good. I haven't even met one of the clients! Your marketing advice has helped me to attract these new projects, generate a higher profile and build a better reputation. So a big thanks! The Marketing Compass has galvanised me to grow my enterprise through strategic advice, enthusiasm and encouragement.”
Karen Kimberley, Karen Kimberley Ltd
“The Marketing Compass is what small business owners need to have a clear vision and to develop a marketing strategy. If it was around when I started, I would have saved thousands on pounds on my marketing.”
David Tonks, Advocate Finance
"Having joined The Marketing Compass, I am reaping the rewards of step-by-step professional advice and feedback
on my marketing activities. Brilliant - thank you!”
David Willis, Information Drivers
"Thank you for your feedback. This is exactly the sort of support that makes The Marketing Compass valuable to me."
Margaret Adams, The Adams Consultancy
