An introduction to Twitter
- Articles from The Marketing Compass Wiki -

See also:  How to attract more clients, via Twitter.
If you haven't already done so, register your name and your company name within Twitter.

What is Twitter?
It is a 'micro blogging' website. The idea is to answer the question 'What are you doing' in 140 characters or less. Messages can be sent via mobile texting, instant message or the web.

Notice that the messages are not delivered by email. They appear online / on your phone etc.

Once you have registered, people can choose to 'Follow' you,
which simply means that they will receive your messages.

How does this help my marketing, then?

  It is another way of 'getting the word out' about your enterprise.
  Followers can get to know you and what you do.
  You can alert your Followers about new articles, blog postings, events etc.
  As networkers know, relationships lead to paying customers.

Your Twitter profile allows you to put a line or two of information about yourself. For example, 'Small business marketing specialist'. You can let people know whereabouts in the world you are based and include a link to your website, if they want to find out more.

When you have a reasonable number of followers, you can manage everything by using http://www.tweetdeck.com TweetDeck extends the functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.

There are numerous other applications available,
which help you to get more out of Twitter / social networking.

If you are technically inclined, Twitter's core technology is a device agnostic message routing system with rudimentary social networking features. There. Now you know.
You can really impress people at parties, can't you!

Follow The Marketing Compass on Twitter here:
http://twitter.com/marketingcmpass

Also follow founder, Nigel Temple on Twitter here:
http://twitter.com/nigeltemple

 


An introduction to The Marketing Compass
by founder Nigel Temple
Filmed by Ichthus Video

News...

 

The Marketing Compass hosts...
How to turn your 2010 website into a customer magnet
Marketing Masterclass
Click here to read all about it!

 

Navigator membership...

...includes a detailed review of your website and a series of tailored customer attraction ideas. Plus a package of other benefits. £25pm no commitment.

Testimonials...

"I have just won £37,000 worth of business from three new clients. They cited my website as being really good. I haven't even met one of the clients! Your marketing advice has helped me to attract these new projects, generate a higher profile and build a better reputation. So a big thanks! The Marketing Compass has galvanised me to grow my enterprise through strategic advice, enthusiasm and encouragement.”
Karen Kimberley, Karen Kimberley Ltd

“The Marketing Compass is what small business owners need to have a clear vision and to develop a marketing strategy. If it was around when I started, I would have saved thousands on pounds on my marketing.”

David Tonks, Advocate Finance

"Having joined The Marketing Compass, I am reaping the rewards of step-by-step professional advice and feedback
on my marketing activities. Brilliant - thank you!”
David Willis, Information Drivers

"Thank you for your feedback. This is exactly the sort of support that makes The Marketing Compass valuable to me."
Margaret Adams, The Adams Consultancy

")); "));