Twitter tips
-
Articles from The Marketing Compass Wiki -
How to attract more clients, via Twitter
By following these 10 steps, you will build a Following on Twitter and attract more visitors to your website. This is all part of 21st century client attraction.
1. Who do you want to connect with? What are they interested in? What are they searching for?
2. Find your Voice. If you are using Twitter as part of your client attraction strategy, think about your 'Twitter Positioning'. In other words, what do you stand for and how do you want to be seen by other Tweeters? This will lead to your Twitter voice'. For example: informative, helpful, relaxed and humourous.
3. Be a Giver. People will follow you if you have something to give them. For example, helpful, useful and interesting tips and ideas.
4. People first, business second. Twitter is first and foremost a social network, so be sociable!
5. Reveal something about yourself. You are a unique and interesting human being. We want to know more about you, as a person.
6. Be Helpful. Recommend other Tweeters. ReTweet interesting stuff. Answer questions. Connect people to each other.
7. Engage with people, by joining in and becoming part of the conversation.
8. React now! Twitter works in real time. It is a continual flow of conversations, feedback, ideas and chit chat. Become part of the flow and react quickly to what's going on in the Twitterverse.
9. Your website. Upload helpful, useful and interesting material to your website, using a CMS (Content Management System). For example, 10 top tips, 'how to' guides, and case studies. From time to time, Tweet about this content and point your Twitter followers towards your website. Ask them to ReTweet (RT) these messages. Alongside the interesting content, tempt visitors to register / join your list (just like we do - see below).
10. Commitment. Use Twitter regularly, ideally every day. (Gasp!)
If you are interested in more ideas, you can join The Marketing Compass for free and receive a free marketing toolkit:
 |
 |
 |
|
||
 |
|
 |
|
||
An introduction to The Marketing Compass
by founder Nigel Temple
Filmed by Ichthus Video
News...
The Marketing Compass hosts...
How to turn your 2010 website into a customer magnet
Marketing Masterclass
Click here to read all about it!
...includes a detailed review of your website and a series of tailored
customer attraction ideas. Plus a package of other benefits. £25pm no commitment.
Testimonials...
"I have just won £37,000 worth of business from three new clients. They cited my website as being really good. I haven't even met one of the clients! Your marketing advice has helped me to attract these new projects, generate a higher profile and build a better reputation. So a big thanks! The Marketing Compass has galvanised me to grow my enterprise through strategic advice, enthusiasm and encouragement.”
Karen Kimberley, Karen Kimberley Ltd
“The Marketing Compass is what small business owners need to have a clear vision and to develop a marketing strategy. If it was around when I started, I would have saved thousands on pounds on my marketing.”
David Tonks, Advocate Finance
"Having joined The Marketing Compass, I am reaping the rewards of step-by-step professional advice and feedback
on my marketing activities. Brilliant - thank you!”
David Willis, Information Drivers
"Thank you for your feedback. This is exactly the sort of support that makes The Marketing Compass valuable to me."
Margaret Adams, The Adams Consultancy
